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The New Yorker Presents and The Power of Context


“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Maybe I’m just justifying my actions but that’s not really the point of my post. My point is I adored their presentation and loved the execution. Alex Gibney really thought through the translation of a print magazine to a video magazine. Particularly inspiring was the table of contents and the animation between sections. In classic creative fashion, I was like, why didn’t I think of that?

I’m giving some thought to how I can incorporate some of those ideas into Dead Reckoning’s work. Doing so, I can’t help but muse about the connection to context or platform of distribution and a piece’s visual style. What I mean is, if this same series was on YouTube vs. Amazon what effect would that have on the viewer’s overall impression of the series? Although it’s probably not as drastic as casting your pearls before swine, but given the power of context, I’d venture to say YouTube, like Wal-Mart brings down the overall effect of even the nicest of things.

If the New Yorker Presents was on Youtube, it wouldn’t change the content. It would however, change the perception of the content.

#business #youtube #distribution #philosophy #newyorkerpresents #deadreckoning #inspiration

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©2019 by Jay Friesen.

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