As a digital content creator, you should be thinking about how to incorporate “native” advertising into your digital video content. Radio guys have been doing it for years, but its something I consider when looking at licensing and ad-based revenue deals for my content. When done well and “native,” it can be interesting, fun and value-added for your viewer.
In the end the key is to make sure you work with partners who can optimize the ad content to be relevant to your consumers. That means you will get a much better response rate and your consumers will associate these ads much more closely with content, rather than the annoying and irrelevant ads they are used to seeing on mobile.