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"Millions of New Video People" – My Take

RT @quintessential: Was told by a photographer last night at LAPPG, “Stills are dead. Look out for millions of new video people.”

I just retweeted this and received the following comments form @mikevarel and @ForthLine (Nathan) both professionals in videography and broadcast/commerical video work.

Mike says,

“It’ll be interesting to see. the ones with skill and talent will still be in demand over the ones that can afford the gear.”

Nathan responded with this:

“Maybe that explains why there is so much good looking video out there that has no good storytelling behind it.”

My perspective:

Both guys are correct. Both land on one key point: story. Since the 5D and 7D came out and the advent and mainstream acceptance of DLSRs (not to mention the forthcoming Scarlet DSMC), there are hundreds of pretty pictures showing up all over the internet. In fact, last night, I was simply blow away by the beauty of this piece. It’s amazing in every single way I can think of. But there’s absolutely no story behind it; it’s still beautiful and it works great!….

…as nothing more than a photo album.

I  unintentionally offended someone with the following opinions butthey apply here I think: watch any of the mainstream news pieces, and you’ll see lots of pictures held up by narration of the story. Close your eyes and you get the story without needing the photos. It’s the broadcast equivalent to a power point presentation; it’s still just a talking head with pictures. Television journalism hasn’t changed at all since the day of early radio. I’ve spent the majority of my career in broadcasting and contemporary news is radio copy with pictures attached.VDSLRs are going to create millions of people carrying on this trend.

That’s not good storytelling in VIDEO! You have visuals; use them in creative ways.

Move beyond elementary and you have the cinematic; emotionally engaging shots that take you into the story, characters that interact on the screen in front of you, they connect with you, you’re invested in who they are, they’re interacting with their environment telling a story through movement and context. It’s the whole human connection factor- this is also the basis with which I approach my more creative marketing, promotions and awareness work, documentaries, etc.

What am I saying?

I’m saying that I believe a large percentage of the world will simply move from stills to video but end up with only moving stills. The person that can craft those moving stills into a story will get the gigs that matter.

I mean, seriously, when was the last time someone pitched a project based on the pictures they shot with their new camera? That’s just ridiculous.


©2019 by Jay Friesen.

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