Over the past few months, I’ve had the privilege to talk with several networks, publications, and “insiders” into the worlds of getting films on iTunes and Netflix and even a brief convo with a major Christian retailer in the evangelical marketplace. You know what they all have in common? They won’t give you the time of day if you want to get something on their shelves or in their pages. It doesn’t matter what you have, it’s a standard message: we only work with distributors. They don’t really care if you have the money to distribute yourself or if your film is paid in full. You’re not getting your product in there.
It’s maddening but it’s also understood if you take a single look at the array of “independent” films that don’t cut the production mustard. If I was a retailer, reviewer, etc. I wouldn’t want to filter out and cut deals with all these little one-off projects. If I wanted to self-distribute, I’d really need to go out and get a catalogue of films. For the market I want to get into, there simply aren’t any films- and that’s an entirely different blog post.
So in light of this, yesterday was good news as I had a third distributor willing to look at the film. I know exactly where I want to place this project in the US market. It still annoys me that the process works this way but if you want to get your film in certain places, you’re forced to play the game.