t f u l R y v b p s r

Tech Writ

The Dead Reckoning Story

It started as a hobby almost 2 yeas ago. A media producer approached a theologian and said, "Hey, you're a theologian charged with engaging the public sphere, I'm a media producer. Let's make  something!" So we adopted the branding that Dr. Brian Mattson was using for his digital publishing efforts and created a 5-7 minute weekly YouTube "Commentary" called Dead Reckoning TV. Brian and I would sit at a little cafe and I'd pitch him questions on cultural happenings and he'd look at them "through the lens of our Christian faith." Fast forward two years and not much has changed in the scope of our efforts but much has changed in how we deliver and where we want to go with this. We made the decision at the end of last season to "go pro." Dead Reckoning has expanded to become an entertainment brand and our flagship show, Dead Reckoning TV is now an almost one hour show with a segment featuring our banter and engagement with world events, arts, news, and other interesting tidbits. Following that we have an almost half hour segment featuring conversations with a new generation of cultural thinkers on a variety of topics. And we're in discussions with …

Read more

Online TV Interview Technology

I have a whole series of posts on what I'm doing now in development. I need to back to blogging, it's kind of therapuetic and I really feel we're doing something nobody else is, so there's some learning and sharing that can be had in all this madness. This post though is going to focus on online TV interview tech...or the lack thereof. I'll try and structure this so it makes sense. Context To set some context, here's what we are and what we're doing in this realm. Dead Reckoning TV is an online TV show, we stream through a unique 24hr clock-based platform on our website and offer episode downloads through Reelhouse.org. We have no intention of going terrestrial or cable or satellite, we have ultimate freedom on the web. More on this in my other series that's in development. On our show, we do interviews with experts and guests on various topics. On our end, I have my ZBook that handles the audio record from our studio cameras, connects to the guest via video chat software and then runs a screen capture software to grab the guest's end of the interview. On the guest's end, we're simply conncting …

Read more

Crafted 2

On my recent trip to Atlanta, I identified the follow up to Crafted dubbed right now, Crafted 2. It involves ties and Haiti and, like All Souls Ale, is headed up by a microbrewery. I think these stories are really cool. They hearken back to the philosophy made large by Guinness of not simply using beer to facilitate community, but to give back and enable community through goodwill efforts. I'm stoked about it but I'll be holding off about a year before moving forward on the project. In a perfect world, Crafted will have had a chance to percolate, get watched and generate a small following. At this point, I think I'll Kickstart Crafted 2. Sure, these projects are good passion projects and all, but the calling in favors and getting pushed to the back of the line in post-production because you're not paying a fair wage just sucks and drags these things out a long time. It'd be even better if I could find a sponsor for these. I'd like to continue highlighting these community, non-profit efforts by microbreweries over the long-term but as with anything, it costs money to make movies. Anyway, I'm stoked. The photo above is a …

Read more

Time Inbetween

Since moving from basically a full-time, below-the-line position to my producer/exec role on projects, I have more downtime than anticipated. So much of making any new project happen- commercial or original- is dependent on other people that there's a lot of waiting time. Doors are opening everywhere on both Capstan Visual as well as Red Futon Films fronts but a lot of time passes between knocking on the opportunity and that first meeting. Even more time passes between getting the pitch out and waiting to hear back on it. In my head, I tend to refer to it as the time inbetween- this mystical place where you're at the mercy of God or luck or whatever worldview you hold. I've also noticed it's the time when I tend to doubt, question, and wonder if I'm just crazy for doing all this. It's tough to maintain the drive when you're just waiting. Sure, I can rest on the fact a sovereign God is in control of all things and nothing he does is random an without purpose, but on a normal level, I'm just don't have that much faith. Seeing it's my first year in this particular role full-time, I'm still …

Read more

Platform Building: A More Important Question

It's inevitable that to make your way in the world you have to build your platform. As a full-time producer, I've been having a lot of discussion around this recently. It was precipitated by a blog post that was written by a major publisher (I forget who it was now, several weeks ago). I appreciated the article as it addressed the issue by an irate guy who stated, "so what you're saying is that you won't take me unless I'm already famous" to which the publisher said, "yeah, pretty much." The publisher then went on to explain that into today's highly noisy culture and the ease with which you can publish your own content, it's makes it far more difficult for a publisher to make their content rise above the rest if that person doesn't bring some fans a long with them. You might be wondering why in the world I'm writing about this. Platform building is equally applicable to any media production efforts. I liken to to bands. Bands spend years writing music, picking up fans at little shows on the weekends and working their butts off to get that bigger fan-base, sell more records, have better shows, etc. …

Read more